Strategic Innovation Management: Challenges, Opportunities and Future Pathways
Nilima Chaturbhuj
Professor
WitWaves Journal of Multidisciplinary Research, Volume 2, Issue 6, 2025, 0d27e9eb-8edf-485c-84ee-4b90e078ca19
Published: 11 June 2025
Abstract
Innovation has emerged as a fundamental pillar for sustainable success in modern organizational management. This research paper delves into the current status of innovation in management, explores the core needs and drivers, identifies prevalent barriers, and provides strategic solutions through real-world case studies and theoretical perspectives. The aim is to present a comprehensive view of how innovation can be nurtured and managed effectively in evolving business environments.
References
1. Tidd, J., &Bessant, J. (2020). Managing Innovation. Wiley.
2. Christensen, C. M. (1997). The Innovator's Dilemma. Harvard Business School.
3. Chesbrough, H. (2003). Open Innovation. Harvard Business Review Press.
4. Drucker, P. (1985). Innovation and Entrepreneurship. Harper & Row.
5. HBR (2022). “How to Create a Culture of Innovation”.
6. OECD Innovation Reports (2021–2023).
7. McKinsey Digital: Innovation in the Age of Transformation (2022).
