The Role of Artificial Intelligence in Enhancing User Interface and User Experience Design: An Indian Perspective

Artificial Intelligence (AI) has emerged as a transformative force in User Interface (UI) and User Experience (UX) design, reshaping how digital interactions are conceived, developed, and delivered. In India, the rapid growth of the digital economy, fuelled by initiatives like Digital India and the surge of mobile-first consumers has accelerated the adoption of Al-driven design tools. This study examines how Al influences the efficiency, creativity and ethical dimensions of UI/UX design within Indian organizations. The study concludes that AI integration in UI/UX design must operate within a Human-Centred AI framework, emphasizing empathy, inclusivity, transparency, and ethical accountability. By aligning technological innovation with human values, designers can ensure that AI-driven experiences remain authentic, accessible, and culturally relevant. In India, the growth of the digital economy, the Digital India initiative, and the increase in mobile users have all encouraged the use of AI tools in design. This study explores how Artificial Intelligence (AI) is improving User Interface (UI) and User Experience (UX) design, especially in India. With the rise of digital platforms, mobile users, and government initiatives like Digital India, AI tools are becoming more common in the design process. The study explains how Al helps designers work faster, make better decisions, understand user behaviour, and create more personalised and attractive designs. Overall, the study highlights that when Al and human-centered design are combined, they can create digital experiences that are more useful, inclusive, and relevant for Indian users.